Accessibility
Built to be used by everyone
What we've done, what we know still isn't right, and how to tell us when something on this site gets in your way.
Our commitment
This site is built for women in their forties, fifties and sixties. A good proportion of that audience wears reading glasses, and some of them use a screen reader, a magnifier, a keyboard instead of a mouse, or voice control. Designing for that isn't a compliance exercise here — it's the brief.
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA, and we take the Americans with Disabilities Act seriously in how we build and review this store.
Where we actually are
This site has not yet been through an independent accessibility audit, so we're not claiming full WCAG 2.2 AA conformance. We're describing what we've built toward and what we know is still outstanding. When an audit has been done, this page will say so and say what it found.
What we've built in
Deliberate decisions rather than defaults, and each one is testable.
- Text contrast
- Body and interface text is held at a contrast ratio of at least 4.5:1.One documented exception: review star glyphs, which are non-text graphics and clear the 3:1 floor that applies to them.
- Text size
- Body copy is 17–18px with generous line height, and every size is set in relative units.Raise the default font size in your browser and the whole site scales with it.
- Keyboard access
- Everything you can do with a mouse can be done with a keyboard, and focus is always visible.Controls that appear on hover also appear on keyboard focus.
- Tap targets
- Buttons and links are at least 44px, and primary buttons are 52px.
- Reduced motion
- If your device asks for reduced motion, animations are switched off site-wide.Including the looping ones, which is the case most sites miss.
- Structure and labels
- Real headings in order, form labels that stay visible, alt text on images, and ARIA where a component needs it.
- It works without JavaScript
- The reference pages render in full before a line of script runs, and nothing important is held hidden waiting for one.
What we know isn't right yet
Publishing this list is more useful than claiming there isn't one. It's updated as things are fixed and as new problems are found.
- No independent audit yet
- We haven't commissioned one. Everything above is our own testing.When an audit is done, the findings go on this page whatever they say.
- Checkout and your account
- Provided by Shopify. We don't control their code and we haven't tested it independently.Hit a barrier there and we'll place the order for you rather than leave you stuck.
- A table label can overlap at narrow widths
- One label in the comparison table on the home page can run into its neighbour on a small phone.Cosmetic — it doesn't stop the table being read aloud — and it's being fixed.
- Apps and embedded content
- Anything embedded from a third party comes with its own accessibility, good or bad.Where we find a barrier we raise it with the supplier and look for a route around it meanwhile.
Tell us about a barrier
If something on this site is difficult or impossible for you to use, we want to know — it's the single most useful message we get, and it's treated as a fault report rather than as feedback.
Tell us the page, what you were trying to do, and what happened. If you can, say what you're using — browser, screen reader, magnifier, voice control — because it usually points straight at the cause.
Send it to us
Use the contact form and pick "Something else". Write it however is easiest for you — a rough description is far better than nothing.
We'll come back to you
A person, not an autoresponder, telling you what we found and whether we can fix it. If it's in a third party's code we'll say so rather than going quiet.
We'll get you what you needed anyway
If the barrier can't be fixed today, we'll place the order, look up the certificate, or do whatever it was you were trying to do — while the fix is in progress.
Things that help on any site
Not our features — your device's. Worth knowing, because they work everywhere and most people are never told about them.
Every browser lets you raise the default text size and zoom the page to 200% or more. Every operating system has a built-in screen reader, a magnifier and a high-contrast mode. Turning on "reduce motion" in your system settings stops animation across every site that respects it, including this one.
Something here getting in your way?
Tell us and we'll fix it — and in the meantime we'll do whatever it was you were trying to do, ourselves, so you're not left waiting on a release.