Our story

Everything we make is for the decade you're in

FNDRY is a supplement brand for women over forty, and that isn't a marketing segment — it's the brief. Every product on our shelf is here because this stage of life asks something different of a body than the stage before it. The formulas follow from that, starting with the one thing most collagen leaves out.

A woman in her forties standing in her back garden early on a misty morning, a mug of tea held in both hands.
  • 40+the stage of life every product here is chosen for
  • 3things we build for: firmness, barrier, and the menopause transition
  • 12weeks before we'd ask you to judge it in the mirror
A woman in her forties pulling on a coat in a hallway at seven in the morning, a phone at her shoulder and keys in her hand.

01Who we build for

The decade that asks the most of you

Forty-something tends to be the stretch where everything arrives at once. Teenagers, or ageing parents, or both. A job that doesn't flex around either. And underneath all of it a body that has quietly changed the rules — sleep that doesn't hold, skin that pulls after washing and takes longer to settle, energy that turns up late and leaves early.

It's the busiest decade most women get, and the one with the least room in it for anything new.

We started with the life, not with the ingredient.

A woman in her forties standing alone in a supplement aisle lined with rows of plain unbranded tubs.

02The gap

Aimed at someone twenty years younger

Stand in front of the supplement shelf at this point and very little of it is talking to you. A good half was written for a twenty-five-year-old's problems — recovery, performance, the aftermath of a big night. Most of the rest is clinical, pitched at a diagnosis you may not have and would rather not go looking for.

The space in between is where most women over forty actually live. Not ill, not twenty-five, and served almost entirely by products designed with somebody else in mind.

That gap is the whole reason we exist.

A FNDRY marine collagen tub on a worn kitchen table in golden afternoon light, beside an open notebook of handwritten figures and a measuring scoop.

03The formula

Chosen for you, then formulated for you

The collagen is the clearest example, and it's where most women start. Collagen synthesis needs vitamin C to run: it's the cofactor the enzymes require, and without it the body can't do very much with the peptides you've swallowed. That isn't a bonus ingredient — it's the step between taking a thing and using it.

Most collagen powders pair vitamin E, or nothing at all. Ours has vitamin C in it, alongside acerola cherry as a natural source of the same, because a product chosen for this stage of life ought to be a product that works at this stage of life. One 10g scoop a day, in the coffee you're already making.

Foundation first. It goes under the routine you already have, not instead of it.

The shelf

Three products, one stage of life

Not a range that happens to include something for you. Each of these is here because it answers something this decade actually brings — and if it stopped doing that, it would come off the shelf.

  1. Marine Collagen + Vitamin C

    Marine Collagen + Vitamin C

    Firmness and elasticity are the first things to go and the slowest to come back. This is the one with a formula story: vitamin C is in it because collagen synthesis can't run without it, so the dose you take is a dose your body can use. One scoop a day, stirred into whatever you drink first.

    See the collagen
  2. Phyto-Ceramides

    Ceramides

    Skin holds less water as oestrogen falls, and the barrier that keeps it in gets thinner. Phytoceramides work on that barrier from the inside — a plant complex drawn from oat hull, spinach, sweet potato and apple. Vegan and gluten-free.

    See the ceramides
  3. Menopause Support

    Menopause Support

    The transition isn't one symptom, so it isn't one active. Dong quai, lemon balm and black cohosh alongside vitamin D3, B6 and magnesium — built for the length of it rather than for a single bad night.

    See menopause support

Most women start with the collagen

It has the clearest job of the three, and it's the easiest habit to keep. If skin is the whole reason you're here, the Skin Duo pairs it with the ceramides. And if you'd rather be told than guess, the quiz takes about two minutes.

Take the quizShop the Skin Duo

Nothing on this page is a medical claim. If you're pregnant, breastfeeding or taking prescribed medication, speak to your GP before adding a supplement.